To the outside world which consists of readers and people who have no idea about books too, publishing world usually looks as a quite beautiful place where there is no space for any major problems. However, that is not the real situation at all. It is as competitive as any other field and those who engage in that world have to be ready to compete to survive.
In such a competitive world, writers or authors are the ones who have to face a lot of problems and difficulties even though the whole publishing world depends on the creative genius of the authors. One of the most basic things an author has to get right if he or she is ever going to make a name for himself or herself as well as profit from their own work is selecting the publisher. An author has to consider all of the facts mentioned below when they are trying to choose a publisher.
You have to be able to work with a publisher who is trustworthy. Usually, when they accept your book they sign an agreement with you. Normally, this can include either paying you royalties or a complete amount for the time you have agreed to give them the rights to publish your work. However, you should be able to work with a publisher who is not going to sneak in any clauses which were not discussed into the agreement making more of a profit from your work than agreed upon at first. You need a trustworthy publisher.
You have to also consider the distribution capability of the publisher. If you are someone who is happy if at least few people read your book you will not have much trouble. However, if you are someone who wants the books to be available to a wider range of people you should consider the distribution capability of the publisher.
Brand Value Added to You
If your aim is simply getting your book published going with even a small printing firm that has some reputation in the country will be enough. However, if you are planning to open major doors and reach a higher place in the writing world you have to consider about a well established publishing company whose name will add a brand value to yours.
You also have to be with a publisher who makes timely payments. Many publishers have the bad habit of not paying on time.
So, choose a publisher after considering all of these facts.